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Over the next four years, both networks competed in content and image until they merged, taking on the name Televisa in 1973.
In the merger deal, the owners of Telesistema had 75 percent of the stocks, while the owners of Televisión Independiente had the rest, which were sold to Telesistema later because of financial problems.
On March 3, 1983, Canal 8 was reformatted to become a cultural channel, offering informative programs, debates and cultural shows.
In 1985, a frequency swap moved the station from channel 8 to 9, and Televisa also decided to swap its callsign for that of XEQ-TV, which had been on channel 9 and broadcast from Altzomoni; the XHTM callsign was moved to that station, which was moved to channel 10.
At the time, both Telesistema and TIM (which was based in Monterrey) competed with another new station, XHDF-TV channel 13, which also started transmissions in 1968.This event is important because it shows how Televisa and TV Azteca were involved in inciting and supporting the repression of the people of Atenco by the government in México.In México the mass media are not there to provide objective information, México is under the shadow of authoritative journalism, in which they are only there to endorse an agenda that is aligned with the government.Before the launch, Telesistema began airing in color in the late 1950s in select cities along the U.S.-Mexico border, given the fact that color signals were already present since the start of US color television in the decade starting from 1954.